Saturday , 18 November 2017
Home > Tag Archives: Thought Pieces

Tag Archives: Thought Pieces

Thought piece: Longevity of design

longevity of design

As I sit here on the London Underground I cannot help but think about longevity of design The Tube, as we affectionately call it here in London, is 150 years old as of a few days ago, and with that comes some of the most iconic design work the world has ever known – the logo (brand identity) and the ... Read More »

10 things I love about being a strategist

10 things I love about being a strategist

My name’s Greg, and I’m a strategist. Here are the 10 things I love about being a strategist… Here are the 10 things I love about being a strategist… in text format: Being able to provide a clear view on to a brand’s situation, take a fresh eyes approach to unearthing opportunities to leverage past successes with future growth in promoting brand ... Read More »

Being the apologetic cousin, the Pepsi brand problem

the Pepsi brand problem

How often have you heard this exact same pair of questions that typify the Pepsi brand problem when you’ve been at the bar: “Can I get a vodka Diet Coke please?” … “Really sorry, we don’t stock Diet Coke, is Diet Pepsi ok?” It must be quite sad for Pepsi to have such a world-renowned brand with an incredible set ... Read More »

Thoughtpiece: We are all journalists

journalists

Thoughtpiece: We are all journalists I think it is pretty clear by now that I’m a passionate blogger and social media fiend but with the proliferation of social media and review websites I’m starting to think that we are all journalists. A few years ago we would not have been able to tweet, there was no credible review site such ... Read More »

Top line thoughts on how to win at shelf

win at shelf

A number of my client projects in the last two years have been the evolution or revolution of packaging with the core ROI being to win at shelf These clients include global and local brands, from Teacher’s Whisky to FRAM oil filters, from Cadbury to Philips Sonicare, from Speedo to Bacardi Breezer and Grey Goose. Great brand strategy includes great ... Read More »