Monday , 21 August 2017
Home > Tag Archives: Strategy Tools

Tag Archives: Strategy Tools

Surviving redundancy

Platform to success

In the last ‘recession’ I was been made redundant thrice. Here’s a tale about surviving redundancy. Yes. Thrice. A hat trick of doom as I jovially call it. As morale-beating as this can be, the crucial thing is not that you were made redundant but how you react and what you bounce back with as a platform to success. The first time I ... Read More »

Top five (+1) pieces of software every freelancer needs

Evernote Camera Roll 20121224 133439

Operating your business in an efficient way. Software every freelancer needs Depending on how long you’ve been freelancing and what delivery systems you use there are a plethora of different apps and software that can get you through. Here is a list of five (+1) software strategy tools every freelancer needs that I love and use in my day to day ... Read More »

The strategic design process

Strategic design process

I have always been an advocate of an intertwined strategic design process, nay, relationship. At one of the design agencies where I spent a year freelancing they had – pre-me – operated using a silo model whereby the Head of Strategy turned up to the initial briefing and then did the ‘stage one’ part of the project on his own, ... Read More »

7 types of freelance strategy project

This post is born out of a daydream I was lost in the other day thinking about past projects and the types of types of freelance projects I have experienced. All of us have worked with different clients, different projects and different experiences, here are the seven types of freelance projects I have encountered, I hope they have some resonance with ... Read More »

What does a strategist do?

What does a strategist do?

Having just come back from an all-family get together I have inevitably had to answer the ‘so what does a strategist do?’ question. My mum knows I am in ‘marketing’ but for years she thought I was in advertising as that’s the only ‘marketing’ that she knows… I have gently been trying to update and educate her as to the ... Read More »