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Tag Archives: Strategy consultant

A freelancer’s post-holiday action plan

a freelancer's post-holiday action plan

Five key things that make up a freelancer’s post-holiday action plan We all need holidays, although it can lead to us feeling guilty about missing billable days, especially if there are projects live or going live soon that we know about. These need to be planned for and penned in to break up the year so that you can recharge ... Read More »

February 2013’s best brand strategy blogs from around the web

best strategy blogs

As well as writing original content for Strat-Talking.com I also take the time to scour the web for the most poignant freelance / planning / design and brand strategy blogs from around the web, so that you don’t have to. Here are the top five brand strategy blogs from around the web for February 2013 1. Why Designers Make The Best Brand ... Read More »

Defining shopper marketing for 2013 and beyond

defining shopper marketing

The onward journey Whilst thinking about project and workflow planning for my strategy consultancy, GD | Inspires, I started to think about defining shopper marketing in my own context. Shopper marketing is a big buzz word, it has been for years and agencies from packaging design to brand design to retail and interior design have been trying to claim their ... Read More »

January 2013’s best brand strategy blogs

brand strategy blogs

As well as writing original content for Strat-Talking.com I also take the time to scour the web for the most poignant brand strategy blogs from around the web, so that you don’t have to. Here are the top five best brand strategy blogs  from around the web for January 2013 1. Retailers taking tech battle for shopper marketing to next level ... Read More »

Naming and branding your business

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One of the biggest challenges when you’re starting out as a freelance strategy consultant is naming and branding your business. Remembering that this will then live across all your brand touch points including: Website URL Email address Business cards Invoices Logos (brand identities) Presentations Email signatures etc. It has to mean something – not just to you but to your ... Read More »