Monday , 21 August 2017
Home > Tag Archives: Strategy consultancy

Tag Archives: Strategy consultancy

Surviving redundancy

Platform to success

In the last ‘recession’ I was been made redundant thrice. Here’s a tale about surviving redundancy. Yes. Thrice. A hat trick of doom as I jovially call it. As morale-beating as this can be, the crucial thing is not that you were made redundant but how you react and what you bounce back with as a platform to success. The first time I ... Read More »

A couple of ideas on effective work & cash management

Managing work and cash flow

It can be a tricky thing managing your work & cash management Away from work & cash management thoughts, us freelance strategists often have the same questions spinning around in our heads between the 2x2s and creative brief building. “I have gaps in my schedule – how do I fill them?” “I have taken on a client that is far ... Read More »

The strategic design process

Strategic design process

I have always been an advocate of an intertwined strategic design process, nay, relationship. At one of the design agencies where I spent a year freelancing they had – pre-me – operated using a silo model whereby the Head of Strategy turned up to the initial briefing and then did the ‘stage one’ part of the project on his own, ... Read More »

What does a strategist do?

What does a strategist do?

Having just come back from an all-family get together I have inevitably had to answer the ‘so what does a strategist do?’ question. My mum knows I am in ‘marketing’ but for years she thought I was in advertising as that’s the only ‘marketing’ that she knows… I have gently been trying to update and educate her as to the ... Read More »

Differentiating yourself in the strategic world

differentiating yourself

Are you differentiating yourself enough to be top of mind when a client / agency needs strategic consultant? As we all know, the market is tough out there… More and more people are going freelance – The Economist recently projected that 40% of all workers in the United States will be freelance by 2014 & in a poll by The Drum ... Read More »