Tuesday , 28 March 2017
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Tag Archives: Strat-Thinking

How a consultant can sell credibility

sell credibility

What does a consultant have to sell? His time? Well, not really. A strategy consultant might charge by the hour or might not. There are some strong arguments not to charge by the hour. But even if he does, it is not his time he is selling. A consultant sells expertise. Knowledge. Ability to apply his knowledge to a client’s ... Read More »

Know your role, and everyone else’s

know your role

Know your role in getting everyone to get on together When client budgets are cut, strategy consultancy teams always seem to be hit first, it is just the way it is. We accept it as a way of life and duck and weave accordingly. Or operate side businesses / moonlighting for other agencies ‘extra curricular’. I know my role. The ... Read More »

10 things I love about being a strategist

10 things I love about being a strategist

My name’s Greg, and I’m a strategist. Here are the 10 things I love about being a strategist… Here are the 10 things I love about being a strategist… in text format: Being able to provide a clear view on to a brand’s situation, take a fresh eyes approach to unearthing opportunities to leverage past successes with future growth in promoting brand ... Read More »

Methodologies to Negotiate a Salary as a New Grad

graduate negotiations

Methodologies to Negotiate a Salary as a New Grad We often hear that employers are willing to negotiate a salary with job applications, especially when these applicants are students. However, the problem is not the employer but the student who’s afraid to negotiate. In an attempt to get the new job they feel intimidated due to their lack of experience. ... Read More »

It all ends in tiers, product tiering that is

product tiering

I have always found it interesting that global multi-million pound brands often struggle with the concept of ranging, product tiering and telling trade up stories at shelf. Often this arises from an over-achieving research and development team producing lots of great products or product innovation and needing to find somewhere to plug them into the range. Or simply, a misunderstanding ... Read More »