Monday , 25 March 2019
Home > Tag Archives: Permanent

Tag Archives: Permanent

Top five (+1) pieces of software every freelancer needs

Evernote Camera Roll 20121224 133439

Operating your business in an efficient way. Software every freelancer needs Depending on how long you’ve been freelancing and what delivery systems you use there are a plethora of different apps and software that can get you through. Here is a list of five (+1) software strategy tools every freelancer needs that I love and use in my day to day ... Read More »

How to go about making money as a strategist

Making money as a strategist

The best piece of advice I have ever received in my career was: Greg, you are not going to work here forever, two years would be a good innings, you should not want to work here forever, the way you learn and start making money as a strategist is to move around in the agency world, not staying still too ... Read More »

Strategist vs. Planner – the great debate

Strategist vs. Planner

There is often conflicting definitions of which terminology is appropriate in the strategist vs. planner debate. Here I am going to try and clarify the definition of each and why they can sometimes be interchangeable. Here’s how I define the two: Strategist We set the higher level brand strategy and direction, we work out the deep-rooted consumer behaviours and needs ... Read More »