Sunday , 22 October 2017
Home > Tag Archives: Marketing idea

Tag Archives: Marketing idea

The strategic design process

Strategic design process

I have always been an advocate of an intertwined strategic design process, nay, relationship. At one of the design agencies where I spent a year freelancing they had – pre-me – operated using a silo model whereby the Head of Strategy turned up to the initial briefing and then did the ‘stage one’ part of the project on his own, ... Read More »

7 types of freelance strategy project

This post is born out of a daydream I was lost in the other day thinking about past projects and the types of types of freelance projects I have experienced. All of us have worked with different clients, different projects and different experiences, here are the seven types of freelance projects I have encountered, I hope they have some resonance with ... Read More »

Thought piece: Longevity of design

longevity of design

As I sit here on the London Underground I cannot help but think about longevity of design The Tube, as we affectionately call it here in London, is 150 years old as of a few days ago, and with that comes some of the most iconic design work the world has ever known – the logo (brand identity) and the ... Read More »

What does a strategist do?

What does a strategist do?

Having just come back from an all-family get together I have inevitably had to answer the ‘so what does a strategist do?’ question. My mum knows I am in ‘marketing’ but for years she thought I was in advertising as that’s the only ‘marketing’ that she knows… I have gently been trying to update and educate her as to the ... Read More »

Marketing for freelance strategists

Marketing for freelance strategists

“I’m a marketeer, why would I need to learn about marketing for a freelance strategist?!” You’d be surprised how often I hear this from people I work with or come in contact with at networking events. The simple fact is that if you are self employed and operate a limited company through which all your invoices are paid, then you ... Read More »