Tuesday , 23 January 2018
Home > Tag Archives: Brand Strategy (page 5)

Tag Archives: Brand Strategy

Italian retail market store audit

italian retail

It is no secret that I love Italy. Their country is beautiful, their food is divine, their football is flowing and their wine is frankly amazing. On a recent trip to the Limone region of Lake Garda I visited a couple of stores and wanted to share with you my Italian retail audit and accompanying insights Top five insights 01. ... Read More »

Own label and the tale of the cats that copy

own label

Branding is a curious thing, own label branding is fast becoming a bold, aggressive thing. We strategy consultants research, hypothesise, think, build and fix brands every day but increasingly we are seeing those pesky own label brands decide to go for the jugular and take the market share of these expensively built brands through copycat design. This copycat design is ... Read More »

Counterfeit brands on the up

counterfeit brands

It is always so saddening when I hear of people getting hurt through 3rd party 'unofficial' accessories for their phone or computer etc., but each time it does make me ask the question, how can these 3rd parties get away with selling counterfeit brands and how are consumers duped? Or are they buying out of desperation? I have this battle a lot ... Read More »

Twitter For Freelancers: What Kind Of Presence Should You Have?

medium_2821633690

Twitter For Freelancers: What Kind Of Presence Should You Have? Good freelance writers rely upon their ever-improving writing skills to get them new writing gigs. The best, however, see an opportunity in various forms of social media. You should be using sites like LinkedIn, Facebook and especially Twitter to make the most of your freelance experience. Why Twitter? In addition ... Read More »

Strategist vs. Planner – the great debate

Strategist vs. Planner

There is often conflicting definitions of which terminology is appropriate in the strategist vs. planner debate. Here I am going to try and clarify the definition of each and why they can sometimes be interchangeable. Here’s how I define the two: Strategist We set the higher level brand strategy and direction, we work out the deep-rooted consumer behaviours and needs ... Read More »