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Home > Tag Archives: Brand Strategy (page 18)

Tag Archives: Brand Strategy

Defining shopper marketing for 2013 and beyond

defining shopper marketing

The onward journey Whilst thinking about project and workflow planning for my strategy consultancy, GD | Inspires, I started to think about defining shopper marketing in my own context. Shopper marketing is a big buzz word, it has been for years and agencies from packaging design to brand design to retail and interior design have been trying to claim their ... Read More »

January 2013’s best brand strategy blogs

brand strategy blogs

As well as writing original content for Strat-Talking.com I also take the time to scour the web for the most poignant brand strategy blogs from around the web, so that you don’t have to. Here are the top five best brand strategy blogs  from around the web for January 2013 1. Retailers taking tech battle for shopper marketing to next level ... Read More »

The Strat-Talking review of 2012

review of 2012

Here’s a review of 2012, what an awesome year it was! I’ve had a couple of requests from loyal readers asking me to give my thoughts on how fantastic last year was, so here is a review of 2012. First off it would be ridiculous not to acknowledge how incredible last year was for any Englishman and for anyone spending ... Read More »

How did you become a strategist?

What does a strategist do?

Got a simple answer? Doubt it. I am yet to meet a strategist who set out to become a strategist (keen to prove me wrong? Leave a comment!). Personally, as detailed in other posts on this blog, I fell into strategy consultancy by accident after being made redundant from a client side role. However, it was clear I already had ... Read More »