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Home > Tag Archives: Brand Strategy (page 18)

Tag Archives: Brand Strategy

Defining shopper marketing for 2013 and beyond

defining shopper marketing

The onward journey Whilst thinking about project and workflow planning for my strategy consultancy, GD | Inspires, I started to think about defining shopper marketing in my own context. Shopper marketing is a big buzz word, it has been for years and agencies from packaging design to brand design to retail and interior design have been trying to claim their ... Read More »

January 2013’s best brand strategy blogs

brand strategy blogs

As well as writing original content for I also take the time to scour the web for the most poignant brand strategy blogs¬†from around the web, so that you don’t have to. Here are the top five best brand strategy blogs ¬†from around the web for January 2013 1. Retailers taking tech battle for shopper marketing to next level ... Read More »

The Strat-Talking review of 2012

review of 2012

Here’s a review of 2012, what an awesome year it was! I’ve had a couple of requests from loyal readers asking me to give my thoughts on how fantastic last year was, so here is a review of 2012. First off it would be ridiculous not to acknowledge how incredible last year was for any Englishman and for anyone spending ... Read More »

How did you become a strategist?

What does a strategist do?

Got a simple answer? Doubt it. I am yet to meet a strategist who set out to become a strategist (keen to prove me wrong? Leave a comment!). Personally, as detailed in other posts on this blog, I fell into strategy consultancy by accident after being made redundant from a client side role. However, it was clear I already had ... Read More »