Monday , 1 May 2017
Home > Tag Archives: Brand Strategy

Tag Archives: Brand Strategy

Our new year action plan for freelancers, hello 2017

new year action plan for freelancers

The festive season is over, diets are in full swing, spending has been cut and gloom is setting in. Here’s a new year action plan for freelancers to help you get through and thrive. Whilst January is not the greatest month as we start the countdown to Christmas all over again, don’t let your freelance business suffer. The five tips ... Read More »

The strategic design process

Strategic design process

I have always been an advocate of an intertwined strategic design process, nay, relationship. At one of the design agencies where I spent a year freelancing they had – pre-me – operated using a silo model whereby the Head of Strategy turned up to the initial briefing and then did the ‘stage one’ part of the project on his own, ... Read More »

7 types of freelance strategy project

This post is born out of a daydream I was lost in the other day thinking about past projects and the types of types of freelance projects I have experienced. All of us have worked with different clients, different projects and different experiences, here are the seven types of freelance projects I have encountered, I hope they have some resonance with ... Read More »

Thought piece: Longevity of design

longevity of design

As I sit here on the London Underground I cannot help but think about longevity of design The Tube, as we affectionately call it here in London, is 150 years old as of a few days ago, and with that comes some of the most iconic design work the world has ever known – the logo (brand identity) and the ... Read More »

What does a strategist do?

What does a strategist do?

Having just come back from an all-family get together I have inevitably had to answer the ‘so what does a strategist do?’ question. My mum knows I am in ‘marketing’ but for years she thought I was in advertising as that’s the only ‘marketing’ that she knows… I have gently been trying to update and educate her as to the ... Read More »