Tuesday , 19 September 2017
Home > Tag Archives: Brand management

Tag Archives: Brand management

Our new year action plan for freelancers, hello 2017

new year action plan for freelancers

The festive season is over, diets are in full swing, spending has been cut and gloom is setting in. Here’s a new year action plan for freelancers to help you get through and thrive. Whilst January is not the greatest month as we start the countdown to Christmas all over again, don’t let your freelance business suffer. The five tips ... Read More »

The strategic design process

Strategic design process

I have always been an advocate of an intertwined strategic design process, nay, relationship. At one of the design agencies where I spent a year freelancing they had – pre-me – operated using a silo model whereby the Head of Strategy turned up to the initial briefing and then did the ‘stage one’ part of the project on his own, ... Read More »

Thought piece: Longevity of design

longevity of design

As I sit here on the London Underground I cannot help but think about longevity of design The Tube, as we affectionately call it here in London, is 150 years old as of a few days ago, and with that comes some of the most iconic design work the world has ever known – the logo (brand identity) and the ... Read More »

What does a strategist do?

What does a strategist do?

Having just come back from an all-family get together I have inevitably had to answer the ‘so what does a strategist do?’ question. My mum knows I am in ‘marketing’ but for years she thought I was in advertising as that’s the only ‘marketing’ that she knows… I have gently been trying to update and educate her as to the ... Read More »

How a consultant can sell credibility

sell credibility

What does a consultant have to sell? His time? Well, not really. A strategy consultant might charge by the hour or might not. There are some strong arguments not to charge by the hour. But even if he does, it is not his time he is selling. A consultant sells expertise. Knowledge. Ability to apply his knowledge to a client’s ... Read More »