Saturday , 23 March 2019
Home > Tag Archives: brand choice

Tag Archives: brand choice

Thought piece: Longevity of design

longevity of design

As I sit here on the London Underground I cannot help but think about longevity of design The Tube, as we affectionately call it here in London, is 150 years old as of a few days ago, and with that comes some of the most iconic design work the world has ever known – the logo (brand identity) and the ... Read More »

Want to learn more about printing?

photo credit: Beaulawrence via photopin cc

If you've ever wanted to visit a printing press or wanted to know more about the latest and future techniques, here's your chance. Alderson Print in London is kindly offering just that - free educational visits to it's West London press. Read More »

10 hot tips on social account branding ideas

photo credit: mkhmarketing via photopin cc

Written by Kathy Rosemary Business goes social these days. In fact, it is not that business itself decided to move to social media. Everything is much simpler! Business follows people and latches onto consumer behaviour. If 20 years ago people were mostly offline, businesses invested in street advertising, TV ads, promotion in printed media etc. Read More »

It all ends in tiers, product tiering that is

product tiering

I have always found it interesting that global multi-million pound brands often struggle with the concept of ranging, product tiering and telling trade up stories at shelf. Often this arises from an over-achieving research and development team producing lots of great products or product innovation and needing to find somewhere to plug them into the range. Or simply, a misunderstanding ... Read More »

Top line thoughts on how to win at shelf

win at shelf

A number of my client projects in the last two years have been the evolution or revolution of packaging with the core ROI being to win at shelf These clients include global and local brands, from Teacher’s Whisky to FRAM oil filters, from Cadbury to Philips Sonicare, from Speedo to Bacardi Breezer and Grey Goose. Great brand strategy includes great ... Read More »