Sunday , 23 July 2017
Home > Tag Archives: Brand building

Tag Archives: Brand building

The strategic design process

Strategic design process

I have always been an advocate of an intertwined strategic design process, nay, relationship. At one of the design agencies where I spent a year freelancing they had – pre-me – operated using a silo model whereby the Head of Strategy turned up to the initial briefing and then did the ‘stage one’ part of the project on his own, ... Read More »

Thought piece: Longevity of design

longevity of design

As I sit here on the London Underground I cannot help but think about longevity of design The Tube, as we affectionately call it here in London, is 150 years old as of a few days ago, and with that comes some of the most iconic design work the world has ever known – the logo (brand identity) and the ... Read More »

What does a strategist do?

What does a strategist do?

Having just come back from an all-family get together I have inevitably had to answer the ‘so what does a strategist do?’ question. My mum knows I am in ‘marketing’ but for years she thought I was in advertising as that’s the only ‘marketing’ that she knows… I have gently been trying to update and educate her as to the ... Read More »

Look at previous employers for work

photo credit: citirecruitment via photopin cc

Often overlooked as a source of work for freelancers, previous employers can become freelancing clients. Most people are too focused on moving forwards to consider it, or simply want a change. But if you're stuck for work, you shouldn't rule them out. Read More »