Thursday , 21 June 2018
Home > Tag Archives: Best marketing strategies (page 5)

Tag Archives: Best marketing strategies

Charming clients and winning contracts

photo credit: jted via photopin cc

Freelancing has become more competitive than ever. With a growing number of freelancers vying for the same contracts from the same companies or agencies, it is imperative to embrace the competition to stay ahead of the game, allowing you to continue winning those all-important clients time and time again. Many agencies and companies are currently on the lookout for freelancers ... Read More »

It all ends in tiers, product tiering that is

product tiering

I have always found it interesting that global multi-million pound brands often struggle with the concept of ranging, product tiering and telling trade up stories at shelf. Often this arises from an over-achieving research and development team producing lots of great products or product innovation and needing to find somewhere to plug them into the range. Or simply, a misunderstanding ... Read More »

Being the apologetic cousin, the Pepsi brand problem

the Pepsi brand problem

How often have you heard this exact same pair of questions that typify the Pepsi brand problem when you’ve been at the bar: “Can I get a vodka Diet Coke please?” … “Really sorry, we don’t stock Diet Coke, is Diet Pepsi ok?” It must be quite sad for Pepsi to have such a world-renowned brand with an incredible set ... Read More »

Thoughtpiece: We are all journalists

journalists

Thoughtpiece: We are all journalists I think it is pretty clear by now that I’m a passionate blogger and social media fiend but with the proliferation of social media and review websites I’m starting to think that we are all journalists. A few years ago we would not have been able to tweet, there was no credible review site such ... Read More »