Monday , 25 March 2019
Home > FAQ > What should a strategist’s portfolio include?

What should a strategist’s portfolio include?

In short: your point of view. Here is a set of questions that every strategist needs to answer throughout communications, presentations and websites in order to define you as both a strategist and a consulting partner…

  • What makes you different? What is your edge? Are you differentiating yourself?
  • What is your approach? How does that define you and rationalise your fee?
  • What school of strategic thought do you subscribe to? Data-driven? Brand-driven? Consumer-driven? Reactive or proactive?
  • How do you get towards your ‘big idea’? Where do you draw your insight from?
  • How do you – and do you want to – work with others?

Once answered, you will have on paper (or online) your reason d’être – your point of view and your place in the world all defined.

Claim your free templates
Includes: a creative briefing template, an invoice template, a positioning template, a business model template & more!
We hate spam just as much as you

About GregDillon

Greg is the founder of strategy consultancy GD | Inspires and spends his days strategising for various design agencies and clients around the world - see more at He is also a prolific entrepreneur having launched - a website aimed at giving advice and insight to new, existing and veteran freelancers as well as commenting on all things strategic. Feel free to email him at: or follow on Twitter @StratTalking

Leave a Reply

Your email address will not be published. Required fields are marked *


You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>