Friday , 26 May 2017
Home > FAQ > What should a strategist’s portfolio include?

What should a strategist’s portfolio include?

In short: your point of view. Here is a set of questions that every strategist needs to answer throughout communications, presentations and websites in order to define you as both a strategist and a consulting partner…

  • What makes you different? What is your edge? Are you differentiating yourself?
  • What is your approach? How does that define you and rationalise your fee?
  • What school of strategic thought do you subscribe to? Data-driven? Brand-driven? Consumer-driven? Reactive or proactive?
  • How do you get towards your ‘big idea’? Where do you draw your insight from?
  • How do you – and do you want to – work with others?

Once answered, you will have on paper (or online) your reason d’être – your point of view and your place in the world all defined.

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About GregDillon

Greg is the founder of strategy consultancy GD | Inspires and spends his days strategising for various design agencies and clients around the world - see more at http://gdinspires.com. He is also a prolific entrepreneur having launched Strat-Talking.com - a website aimed at giving advice and insight to new, existing and veteran freelancers as well as commenting on all things strategic. Feel free to email him at: greg@gdinspires.com or follow on Twitter @StratTalking

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