Monday , 25 March 2019
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As a freelancer what are the general day rate guidelines?

Here is a fairly robust set of brackets for how much to charge clients at each strategist level:
Junior Strategists                          £150 – 200 per day
Middleweight Strategists                £200 – 300 per day
Senior Strategists                         £300 – 500 per day
Strategy Director                          £500 – 750 per day
Facilitators                                   £600 – 1000 per day
Source: Major Players Salary Survey [ but check out our freelance rate calculator here – link ]
The earning potential for the best strategists is great but remember that the annual equivalents of these numbers are immense – it is unlikely you will be employed for the entire year so enjoy it but be clever not only in work but in how you manage your finances.
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About GregDillon

Greg is the founder of strategy consultancy GD | Inspires and spends his days strategising for various design agencies and clients around the world - see more at He is also a prolific entrepreneur having launched - a website aimed at giving advice and insight to new, existing and veteran freelancers as well as commenting on all things strategic. Feel free to email him at: or follow on Twitter @StratTalking

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