Monday , 25 March 2019
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What are the different types of agency?

Innovation Agency
These guys are all about thinking outside the box, be it from a product, a feature or a packaging point of view, the end result will be something new to market.

Creative agency
These guys focus much more on the creative and design side of things and typically work with an established strategy or have a light-touch strategic process as part of their projects.

Retail design agency
These guys think and work in 3D, building brands and brand spaces such as stores and hospitality and typically include a lot of strategic work in each project due to the high cost to the client of getting projects like this wrong.

Packaging design agency
See that chocolate bar wrapper on your desk? Or the soft drink you are drinking as you read this? These guys design the look and feel for brands within retail environments. There is an immense amount of money in this discipline so these agencies normally have the nicest studios.

Strategy agency
What I term a ‘Stage One’ agency, these guys are all about setting agendas and guiding clients and their brands forward with little creative execution, they are more board level and brand level strategy than product.

Service design agency
Real thinkers, these guys are all about designing and thinking through consumer interactions with brands and building the on and offline service elements and processes around it to ensure seamless customer journeys and thoughtful interactions.

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About GregDillon

Greg is the founder of strategy consultancy GD | Inspires and spends his days strategising for various design agencies and clients around the world - see more at He is also a prolific entrepreneur having launched - a website aimed at giving advice and insight to new, existing and veteran freelancers as well as commenting on all things strategic. Feel free to email him at: or follow on Twitter @StratTalking

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