Friday , 26 May 2017
Home > FAQ > How do you constantly come up with fresh thoughts/perspectives? Do you have a staple process, or is it a case of brainstorming until you come up with something?

How do you constantly come up with fresh thoughts/perspectives? Do you have a staple process, or is it a case of brainstorming until you come up with something?

Personally I have a tried and tested process that works for most of the clients I have worked with over the last few years as well as a ‘strategic tool’ which I’m in the process of trademarking to be able to call it proprietary and to use it as a selling tool. The process at most agencies is pretty similar although some will focus more on the analytical side whereas others will focus more on the visual ‘creative’ side.

My process is roughly 50/50 in the middle of the two approaches that is heavy on the analytics/research/consumer insight up front but then looks to translate that into creative platforms and brand narratives that bring the thinking to life visually. \

For me, the process itself has to be pretty solid but with a degree of flex so that it can be tailored depending on the project. As long as the end result is build on solid consumer insight then it will be a success.

Claim your free templates
Includes: a creative briefing template, an invoice template, a positioning template, a business model template & more!
We hate spam just as much as you

About GregDillon

Greg is the founder of strategy consultancy GD | Inspires and spends his days strategising for various design agencies and clients around the world - see more at http://gdinspires.com. He is also a prolific entrepreneur having launched Strat-Talking.com - a website aimed at giving advice and insight to new, existing and veteran freelancers as well as commenting on all things strategic. Feel free to email him at: greg@gdinspires.com or follow on Twitter @StratTalking

Leave a Reply

Your email address will not be published. Required fields are marked *

*

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>