Saturday , 23 March 2019
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Best and worst elements of the job?

The best part of being a freelance strategist is that you get to work on such diverse brands from all around the world and work with some of the most creative and inspiring people on the planet. Another great thing about it is that you are always learning and always furthering your experience and understanding.

The worst parts are pretty few apart from when you have to choose between contracts and occasionally make the wrong decision, or when you are between contracts and frantically pitching for new business or calling your existing contacts to see if anything is coming up for you to work with them on. Apart from that I must say that I love what I do and the frustrating times are more around trying to make sense of the thousands of Post-Its in front of you after a workshop or trying to understand how a consumer thinks so I can build a brand strategy and ultimately a design strategy around it.

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About GregDillon

Greg is the founder of strategy consultancy GD | Inspires and spends his days strategising for various design agencies and clients around the world - see more at He is also a prolific entrepreneur having launched - a website aimed at giving advice and insight to new, existing and veteran freelancers as well as commenting on all things strategic. Feel free to email him at: or follow on Twitter @StratTalking

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