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The Nespresso Latissima+Black review

Download the PDF of this article here I have mentioned many times about my love for the Nespresso brand, the service brand and the product brand that services my daily coffee ritual and keeps me sane when things get a bit mental. Yes, Nespresso really does mean that much to me. This is exactly why ...

Review Overview

Value
Packaging
Comms / TOV
Consistency
Relevance
Experience

All reviews are from a brand perspective.

Summary : It looks great, fits in to virtually any kitchen design and once you've smelt, tasted and enjoyed your first Nespresso coffee you will never buy instant again.

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Nespresso Latissima+Black review

I have mentioned many times about my love for the Nespresso brand, the service brand and the product brand that services my daily coffee ritual and keeps me sane when things get a bit mental.

Yes, Nespresso really does mean that much to me. This is exactly why I jumped at the chance to do try out their new coffee machine, so here is the Strat-Talking Nespresso Latissima+Black review.

What strikes me is how well constructed the device is. This is fantastic brand strategy.

Essentially you could be forgiven, briefly, for thinking ‘it is just a coffee machine’ but until you use one, or see someone use one, you simply will not know how great the home coffee consumption ritual can be.
The machine comes with a sample pack that gives consumers a chance to try most of the coffee blends within Nespresso’s range as they start to navigate their way to finding their favourite or favourites.
Something that struck me up front was the simplicity in which all the pieces slot together.
That may sound weird but the machine has been designed with an attention to detail and design that I have only ever seen from Apple.
From the milk container to the drip trays, to the water container to the method of inserting the capsules to brew your coffee. It just works. It is all washing machine safe and it all slots back together without you having to panic at all.

Enjoying your brew

Once you’ve inserted your chosen blend you have four options in the form of lit icons on top of the machine.
1. Espresso
2. Lungo
3. Cappuccino
4. Latte Macchiato
Just press your chosen milky or milk-less button and wait about 45 seconds (depending on capsule and coffee style), now enjoy a cup of joe and don’t forget to enjoy the fine aromas.
September may be a bit early to think about Christmas presents but now the Harrods Christmas Hall is open I can safely say that this product is going to be big and you are going to want to own one.
It looks great, fits in to virtually any kitchen design and once you’ve smelt, tasted and enjoyed your first Nespresso coffee you will never buy instant again.
Product available here:

 

About GregDillon

Greg is the founder of strategy consultancy GD | Inspires and spends his days strategising for various design agencies and clients around the world - see more at http://gdinspires.com. He is also a prolific entrepreneur having launched Strat-Talking.com - a website aimed at giving advice and insight to new, existing and veteran freelancers as well as commenting on all things strategic. Feel free to email him at: greg@gdinspires.com or follow on Twitter @StratTalking

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