Presentations presentation delivery are one of the big differentiators between doing a job and doing a great job.
I often see bloggers talk about presentation delivery tips – i.e. the end point of delivery – which, granted, has a lot to do with how and what the audience takes away from the presentation, the building of the presentation itself and the content is extremely important, and cannot be ignored.
Presentation delivery tips include – not asking questions such as ‘can you hear me’, speaking with clarity, being informed, projecting confidence, not reading every word on a slide and moving around the stage / room in order to change the pace of the presentation and keep attention on you, not the slides.
That’s all well and good (and may end up forming the basis of another post).
But for you to be great, your presentation building also has to be great.
Steve Jobs was a master of the art of presentation building, typically including just powerful stats or full bleed images with a contextual info bite throughout an hour’s presentation.
We are not all as great as Steve Jobs was, nor do we have the weight of the biggest and most valuable brand behind us with millions of advocates and champions behind us waiting to back up what we say and qualifying the products we are launching.
When it comes to presentation building, I often instil the virtues of thinking about how presentations and outputs are onwardly presented so that the meaning is not lost by designing an amazing deck that only makes sense when the writer / designer is in the room.
Don’t forget that the people who may need to buy into it are the C-level execs (CEO, CMO, CTO etc.) who have not worked with us on the project and won’t get much from a deck comprising of top level comments and gorgeous images – they also need the backstory.
Typically I create the full-info presentation that is quite text heavy (appropriate to the project matter, not like an essay). Then, once all the detail is in and correct, I use this presentation as a template to strip out the detail to create a – hopefully – beautiful deck that tells the story in an engaging way used purely for presenting.
This method takes a bit of time but allows me to deliver something that my clients can ultimately use for many purposes… for gaining buy-in through charismatic presentation of the facts and roadmap for change, backed up with a full-detailed business case document for the audiences that need to know exactly how we got to out conclusions, how we drew our insights and why the recommended routes are the best for the business and the brand.
How do you build your outputs? Do clients actively ask for the same thing to be delivered in multiple guises? What tips do you have on presentation delivery?