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Outsourcing work as a freelancer

how to be a successful entreprenuer Written by Roger Harding

It doesn’t matter what it is that you do, the truth is that you can’t be the best at absolutely everything. A lot of freelance jobs require a number of different areas to be worked on. For example, if you are asked to design and develop a website, there could be a huge number of things to do. You might need to arrange the design, coding, content and even SEO if necessary. It’s doubtful that you are going to be great at all of these things, so it is important to stick to what you know and what you do best and outsource the rest. Knowing your own limits is part of being a successful entrepreneur.

For example, if you are a creative website designer, then you should stick to doing this as this is what you are good at. Similarly, if you are a brilliant content writer, then you should stick with this as you obviously have a talent for the written word. The problem is, what do you do when the workload gets too much or when the workload involves too many things? The answer: outsource some of the work.

What is Outsourcing?

To put it simply, outsourcing is getting someone else to do certain parts of the work for you. For example, if you were great at design but not too good at coding websites, you might want to outsource the coding part to someone who really knows what they are doing. This does two things; firstly, it takes a huge amount of workload away from you and secondly, it allows you to manage your time more effectively.

You might think that outsourcing sounds like cheating but it makes perfect sense. It might take you 2 days to code a website as your main focus is usually the design. Why waste two days coding a site and doing something you don’t enjoy when you could outsource the work to someone who can code it in just a few hours? The beauty of outsourcing is that you get to do the parts you love!

How do I outsource work?

There are a number of different ways that you can outsource work. One of the easiest ways to outsource work is to look online. There are a number of freelancing websites out there where people are regularly posting jobs and searching for others to do freelance work for them. In fact, you might even obtain work from these websites if you are lucky. On most of these websites, the freelancers are rated according to past work, customer service etc. This allows you to easily pick the right person for the job.

Another way to outsource is to contact a company. You might want to partner with a company (either local or not local) so that you refer work to each other. Let’s say that you are a website designer and you partner with an SEO company. You could create a deal where the SEO company outsources any website design work to you, and you outsource and SEO work to them. This is a great deal for everyone.

The Negatives of Outsourcing

Obviously, one of the negatives of outsourcing is that you have less control over the work being done. Another negative is that it is often quite hard to find someone who is quality and reliable for outsourcing work.

If you have a website and/or business email address for your freelance business, you have no doubt received a tonne of emails at some point from foreign outsourcing companies. Depending on what you are outsourcing, these foreign companies can be great as the costs are often lower than in the UK/US and their work is often great too. However, you need to think about what you are outsourcing.

Coding, design etc is probably great for outsourcing to foreign companies. However, content creation is probably not, especially if the country you are outsourcing too isn’t a native English speaking country.


So long as you are careful when choosing who to outsource work to, there are definitely a tonne of positives for outsourcing. You can focus on what you are good at and reduce your workload whilst still making a healthy profit. All freelancers should give it a go!

Roger helps maintain – a jobs website listing hundreds and thousands of jobs in many industries.
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About GregDillon

Greg is the founder of strategy consultancy GD | Inspires and spends his days strategising for various design agencies and clients around the world - see more at He is also a prolific entrepreneur having launched - a website aimed at giving advice and insight to new, existing and veteran freelancers as well as commenting on all things strategic. Feel free to email him at: or follow on Twitter @StratTalking

One comment

  1. Great article. I find it informative and useful whenever you decide to venture into outsourcing.

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