Written by Kate Croston
Working as a freelancer comes with its definite advantages and disadvantages. Having the freedom to pick your jobs, work at home and pursue different opportunities without the typical constrictions that are a product of the usual 9-5 job is something that most people only dream of and not everyone can do well. However it also comes with its share of challenges, and getting your name out there and displaying your work in a way that draws people in to hire you is one such challenge. This is why you should consider creating a media kit.
Who needs a media kit?
Although they were initially used by PR people, now media kits are becoming more common amongst those who engage in a lot of freelance work, such as freelance writers, designers, and bloggers.
What is a media kit and why do I need one?
A media kit is basically a beefed up, fancy resume that functions solely to promote you as a brand. It combines your resume, your work, and a way to contact you all in one neat package so you can easily hand it out to prospective clients or people looking to contract out work.
When and where would I use a media kit?
You should always have one handy to give out because you never know who you’ll meet. They’re the perfect promotional tools for different functions, such as networking events, because they allow you to highlight all of the reasons someone should use you. If you have a blog or a website you should also have a tab on your site to your media kit so that different PR companies and personnel can easily find out who you are, your personal work style, and what they can expect from hiring you to do freelance work or to review a product or service.
A nice, neat package
As a freelancer there’s really no reason not to design a media kit showcase your work. In such a fiercely competitive job market it can give you an edge over your competition, and there’s really no cookie cutter form for creating one so you’re free to really embody your personality in the kit. You just need to make sure that it includes your resume, contact information, examples of published works, a page explaining you and what people can expect from you work, and any media or articles that you may have been mentioned in touting your successes. Happy creating!
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