Got a simple answer? Doubt it.
I am yet to meet a strategist who set out to become a strategist (keen to prove me wrong? Leave a comment!).
Personally, as detailed in other posts on this blog, I fell into strategy consultancy by accident after being made redundant from a client side role. However, it was clear I already had many of the strategy tools I would need. Subsequently, I discovered that brand strategy, the understanding and marrying of of consumer behaviour and needs with brand capabilities was my calling in life. I’m so glad, it is something I genuinely wake up excited for every working day.
Did you train to become a strategist?
Typically when I ask fellow strategy consultants what their path to strategy was they answer with a mixture of ‘I worked up from having an interest in it as an account manager’ and ‘I always had an interest then someone asked me to help on a pitch and do some strategic thinking and I was hooked’.
I did a strategic management module at university many moons ago – maybe the interest was piqued there?
How about you?
Did you plan to become a strategist?
Can strategists be trained or is it a certain type of person that can see opportunities where others see problems?