Are you differentiating yourself enough to be top of mind when a client / agency needs strategic consultant?
As we all know, the market is tough out there… More and more people are going freelance – The Economist recently projected that 40% of all workers in the United States will be freelance by 2014 & in a poll by The Drum claims that recent graduates believe every single new worker will be freelance by 2025, so standing out and differentiating yourself — especially in strategy consultancy — is going to get a lot harder.
Over the past year, between agency projects and client projects, I have been speaking with new-to-freelance strategists on how to carve their niche in the strategic world, so here are some of my business tips and new career advice:
Through these conversations, I have put together a set of questions that any freelancer needs to answer throughout communications, presentations and websites in order to define us as strategists and consulting partners…
- What makes you different? What is your edge? Are you differentiating yourself?
- What is your approach? How does that define you and rationalise your fee?
- What school of strategic thought do you subscribe to? Data-driven? Brand-driven? Consumer-driven? Reactive or proactive?
- How do you get towards your ‘big idea’? Where do you draw your insight from?
- How do you – and do you want to – work with others?
Once answered, you will have on paper (or online) your reason d’être – your point of view and your place in the world all defined.
How did you differentiating yourself? What do you look for in a strategist? How do you tell your story?