Tuesday , 28 February 2017
Home > Brand strategy & thought pieces

Brand strategy & thought pieces

Happy Christmas!

Christmas and New Year Lights

& a very happy New Year for 2017 Just a brief one to say have a great Christmas, thanks for your early readership and feedback – looking forward to starting the New Year with a bang with lots more content, business tips, new career advice and other guidance, and strategic commentary. All the best! Greg Dillon, founder of Strat-Talking.com Read More »

The strategic design process

Strategic design process

I have always been an advocate of an intertwined strategic design process, nay, relationship. At one of the design agencies where I spent a year freelancing they had – pre-me – operated using a silo model whereby the Head of Strategy turned up to the initial briefing and then did the ‘stage one’ part of the project on his own, ... Read More »

7 types of freelance strategy project

This post is born out of a daydream I was lost in the other day thinking about past projects and the types of types of freelance projects I have experienced. All of us have worked with different clients, different projects and different experiences, here are the seven types of freelance projects I have encountered, I hope they have some resonance with ... Read More »

Thought piece: Longevity of design

longevity of design

As I sit here on the London Underground I cannot help but think about longevity of design The Tube, as we affectionately call it here in London, is 150 years old as of a few days ago, and with that comes some of the most iconic design work the world has ever known – the logo (brand identity) and the ... Read More »

10 things I love about being a strategist

10 things I love about being a strategist

My name’s Greg, and I’m a strategist. Here are the 10 things I love about being a strategist… Here are the 10 things I love about being a strategist… in text format: Being able to provide a clear view on to a brand’s situation, take a fresh eyes approach to unearthing opportunities to leverage past successes with future growth in promoting brand ... Read More »