Tuesday , 26 September 2017
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Great Reads

Coca-Cola dips toe in troubled waters as it tries to put Dasani fiasco in past

A decade after the embarrassment of withdrawing its Dasani brand, Coca-Cola is to launch a fresh assault on Britain’s £1.4 billion bottled water market by bringing its glacéau smartwater across the Atlantic. Coca-Cola GB, which also owns Fanta, Sprite and Dr Pepper, has invested £3.5 million at its Abbey [...]
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Neuromarketing – thinking beyond ad testing

Neuromarketing – thinking beyond ad testing

Neuroscience provides us with deeper insights into how consumers think, feel and make decisions than ever available before, and these insights have the potential to revolutionize traditional marketing practice.  Neuroscience provides us with new directions when it comes to dealing with habitual buyers or to shaping considered purchase decisions, [...]
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