Wednesday , 12 December 2018
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Great Reads

Why the “employee experience” is key for retaining staff and freelancers

Financial rewards may seem an obvious way to motivate your staff and freelancers , but a new study has revealed they don’t work in the long term! While hefty pay rates are good at attracting staff to your company they may not be so good at motivating or getting them to stay with [...]
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How Coke Persuades Its Marketers Around the Globe to Buy Into World Cup Campaign

How a sketch on a napkin progressed to Coca-Cola

It all begins with a logo -- or more accurately, a sketch of a proposed logo on a napkin. For this year's FIFA World Cup in Brazil, Coca-Cola set out to create a logo that would be "immediately Coke, immediately football and immediately representational of people coming together for [...]
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